What the Seeki Score measures (and why your listing is a B+)
The Seeki Score is a 0-100 quality rating shown next to every listing on Seeki, with a letter grade from A+ down to F. It exists for two reasons. Buyers see a trust signal at a glance. A B+ listing is one a seller actually filled in, with a description and a real photo set, not a phone number and a one-line address. Sellers see a feedback loop. If the listing is sitting at C, the score gives a sense of what is missing without prescribing a fix.
This post explains what the score is for and how to move yours up. It does not publish the formula. The Seeki Score works the same way Google's PageRank does in your head: you know it exists, you know roughly what feeds it, you know good content beats thin content. The exact arithmetic is ours to tune over time.
Why we built it
Two problems we kept seeing.
For buyers, every European property market has a long tail of half-finished listings: no description, two photos, a single line of contact. Those listings clog up search results and waste the buyer's attention. The score moves them down. Sellers who put work in get visibility. Sellers who don't, don't.
For sellers, the gap between a strong listing and a weak one is usually four or five small things, not a complete rewrite. The score tells them which side of the line they are on. The letter grade gives a goal. Most sellers can hit B easily and A with a bit of attention. A+ takes a fully completed wizard and a strong photo set.
What goes into it
Four components, in rough order of how much they matter.
Completeness. How many of the structured fields the listing fills in: price, location, size, room count, amenities, energy rating, building year. Coordinates matter most because without them the listing cannot render on a map. Beyond that, every field you fill in is a small lift. None of them are individually decisive. Together they add up fast.
Description. The written body of the listing. Longer and more concrete is better, up to a point. Past some length, further words do not help. A few sentences about what each room is like, what the building feels like, what is outside the door, and any quirks a serious buyer needs to know up front lands you in the right band. AI-generated boilerplate that does not say anything specific scores worse than honest short text.
Photos. Count first, content second. A normal apartment with one shot of each room plus the exterior, entrance, view, and any outdoor area lands in a strong band without padding. Beyond a certain count the score stops rewarding more. The score does not grade resolution or composition, but buyers do. Bright daylight beats grey day, and a floor plan slotted in as one of the images is usually the most-clicked photo on a listing.
Recency. Newer listings start higher. Older listings drift down. There is a "Refresh listing" action in the seller dashboard that resets this without changing anything else. It is useful when price and condition are still current and the listing just looks old by date.
Grade bands
The 0-100 score maps to a letter grade from A+ at the top to F at the bottom. The bands give sellers a target. Most published listings on Seeki sit in B to A. A+ is achievable and is the goal for anyone using the guided wizard. F is rare and almost always indicates an abandoned draft or a thin import from an agency feed.
Below the C threshold the badge is hidden entirely. The score still exists internally, but a listing that thin should not be advertising its grade. If your badge is not showing, that is the signal.
How this differs from the Seeki Location Score
The Seeki Score above grades the listing: what the seller wrote and uploaded. The Seeki Location Score is a separate number that grades the property's surroundings: transit, amenities, family, walkability, cultural, air quality, green space, noise, flood risk, economic health. It is computed from the property's coordinates against external data, not from anything the seller can edit.
A property can have a high listing score with a middling location score, or vice versa. Buyers tend to use both. Sort by location score to narrow to neighbourhoods, then read the strongest-scored listings inside them.
How to move your score up
Three things in order, if your listing is sitting below A.
- Fill in every field the wizard asks for. This is the cheapest lift. Five minutes of extra clicks usually pushes a listing one grade band.
- Write three or four paragraphs about the property. Concrete details, not marketing language. What the rooms are like, what the building is, what is nearby, what is specific about this place.
- Upload more photos. One per room plus exterior, entrance, view, and outdoor area. Around a dozen is comfortable.
If you do all three the listing will sit at A or A+ for most properties.
Frequently asked questions
What's the easiest way to get an A+?
Use the guided listing wizard, fill in every field, write at least three paragraphs of concrete description, and upload at least eleven photos. The wizard prompts you for everything that matters. A+ falls out naturally.
Why did my score drop?
Two normal causes. First, recency: if your listing has been live for months without a refresh, the freshness component has come down. Open it in the dashboard and use the Refresh listing action. Second, the formula occasionally tightens as we collect more data on what buyers respond to. If you noticed a drop across all your listings at once, that is usually why. In both cases the fix is the same: top up the description or photos.
Does the score affect my listing's visibility?
Mostly through the badge that buyers see on each listing card. Listings below the C threshold do not show a badge. Search results also offer an explicit "Sort by score" option that uses the Seeki Score directly when a buyer wants to surface higher-quality listings first. The default sort does not weight the score, so a strong grade helps once the buyer is comparing options, not by burying low-scored listings.
What's the difference between the Seeki Score and the Seeki Location Score?
The Seeki Score grades the listing: fields, description, photos, freshness. It is something the seller controls. The Seeki Location Score grades the surroundings: transit, amenities, schools, walkability, green space, and so on. It is computed from the property's coordinates against external data. The seller cannot change the location score by editing the listing. Buyers see both on the listing page.
Can I see the breakdown of my own score?
The seller dashboard shows the score next to each listing, and the live preview in the listing wizard shows the gauge update as you fill in the form. The top hint underneath the gauge tells you which single change would move the score the most. Usually "add photos" or "expand your description" early on, then smaller tweaks once you are past B+.
Do imported listings score the same way?
Yes. Listings imported from agency feeds run through the same formula as listings created in the wizard. They tend to score lower at the start because feed data is structured but often thin on description and photos. That is a known gap, and we work with importing agencies to widen the field set over time.
The score is shown alongside every property on Seeki. Sort by it on any area page to find the best-presented listings in a region. For background on how the marketplace works, the natural-language search explainer walks through how Seeki turns a sentence into a structured search across European markets.