What the Seeki Score measures (and why your listing is a B+)

Every published listing on Seeki.eu carries two separate quality signals, not one. The listing grade, A+ down to F, rates the advert: how completely the seller filled the form in, how much they wrote, how many photos they uploaded. The location score, 0 to 100, rates the ground the property stands on: transit, everyday amenities, schools and parks, walkability, culture, air quality, noise, flood risk and the regional economy. On a property card they sit side by side, the location score first and the letter second.

Keeping them apart is the point. A carefully written listing in a badly connected suburb should not borrow credit from the neighbourhood, and a flat above a metro station should not get a pass for two blurry photos.

Both signals exist for the same two reasons. Buyers get a trust signal at a glance: a B+ listing is one a seller actually filled in, with a description and a real photo set, not a phone number and a one-line address. Sellers get a feedback loop: a listing sitting at C is being told which side of the line it is on, without being handed a prescription.

This post explains what the two signals are for and how to move the one you control. It does not publish the weights, the thresholds or the arithmetic. The Seeki Score works the same way Google's PageRank does in your head: you know it exists, you know roughly what feeds it, you know good content beats thin content. The exact tuning is ours to change as we learn.

Last reviewed: 2026-08-26. Every behaviour and figure in this article was re-checked against the live Seeki.eu system and its published listings on 26 August 2026.

Why we built it

Two problems we kept seeing.

For buyers, every European property market has a long tail of half-finished adverts: no description, two photos, a single line of contact. The grade lets a buyer set a floor rather than wade through them. Search on Seeki.eu carries a listing-grade filter and a minimum-location-score filter, so someone who only wants well-documented homes in well-connected places can say so once and stop seeing the rest.

For sellers, the gap between a strong listing and a weak one is usually four or five small things, not a complete rewrite. The grade says which side of the line they are on. Most sellers reach B without much effort and A with a bit of attention using the guided listing wizard.

What goes into the listing grade

Three components, in rough order of how much they matter.

Completeness. How many of the structured fields the listing fills in: price, size, room count, amenities, energy rating, building year, and the rest of the form. No single field is decisive, but together they add up fast, and this is the heaviest of the three components. The amenity switches (balcony, terrace, garage, parking, garden, elevator, furnished) count when the property actually has them, so a ground-floor flat is not marked down for having no lift and no garden. Coordinates are a special case. They do not lift the grade, but without a location we can place the property in, there is no location score at all, so the second signal simply never appears.

Description. The written body of the advert. The grade reads its length, not its literary quality: longer and more substantial scores better, up to a point past which further words add nothing. Be clear about the limit, because it cuts both ways. The grade cannot tell whether your paragraphs say anything, so generic filler scores the same as concrete detail. Buyers can tell, and they are the audience that matters. A few sentences on what each room is like, what the building feels like, what is outside the door, and any quirks a serious buyer needs to know up front will land you in the right band and read like a person wrote it.

Photos. Count, not composition. The grade counts how many images the listing carries and stops rewarding more past a point. A normal apartment with one shot of each room plus the exterior, entrance, view and any outdoor area sits in a strong band without padding. Resolution and framing are not graded, but buyers grade them: bright daylight beats a grey day, and a floor plan slotted in as one of the images saves a round of questions.

How old the listing is does not count. It used to. Freshness was a fourth component, which meant a good advert quietly lost ground simply for still being on the market, and a seller could lift the letter by re-stamping a listing without improving anything in it. Both were wrong, so freshness came out of the grade. It is still on the listing, as its own line reading "Listed 3 days ago" with the last update beside it, because age is worth knowing. It is just reported rather than graded, and buyers can weigh it themselves.

The practical effect for sellers: the grade only moves when the listing moves. A letter earned in April is the same letter in August, and re-publishing an unchanged advert does nothing to it.

Grade bands

The letter runs from A+ at the top to F at the bottom, and the bands give sellers a target. In Seeki.eu listings data, counted across every published listing on 26 August 2026, 89.4% sit at B or better, and the single largest band is A.

A+ is genuinely narrow. Fewer than one published listing in a thousand holds it, because it takes all three components near their maximum at once: a form filled in end to end, a long and specific description, and a full photo set. What it no longer does is expire. Once a listing has earned its letter it keeps it until the listing itself changes, so A+ is a standing target rather than a badge that fades over a few weeks. A is the realistic one for most sellers. At the other end, F is close to non-existent: the listings that hold it pair a half-empty form with no description at all and almost no photos.

Both signals ride together on the property card as one badge, the location score first and then the letter. The badge disappears only when a listing has neither, which in practice almost never happens.

How the grade differs from the location score

The grade is about the advert: what the seller wrote, uploaded and filled in. The location score is about the address: transit, everyday amenities, schools and parks, walkability, culture, air quality, noise, flood risk and the regional economy, weighted together into one 0-100 number. It is computed from where the property sits against external data, so no amount of editing the listing will move it.

A property can hold a strong grade and a middling location score, or the reverse. Buyers use both, and they work best in sequence: narrow to the neighbourhoods you would actually live in using the location score, then read the best-graded listings inside them.

How to move your grade up

Three things in order, if your listing is sitting below A.

1. Fill in every field the wizard asks for. This is the cheapest lift. Five minutes of extra clicks usually pushes a listing one grade band.
2. Write three or four paragraphs about the property. Concrete details, not marketing language. What the rooms are like, what the building is, what is nearby, what is specific about this place.
3. Upload more photos. One per room plus exterior, entrance, view, and outdoor area. Around a dozen is comfortable.

Do all three and most properties land at A. What will not help is re-publishing or prolonging a listing you have not changed: the letter reflects what is in the advert, not when you last touched it.

Frequently asked questions

What's the easiest way to get an A+?

Use the guided listing wizard, fill in every field it asks for, write several paragraphs of concrete description, and upload a full photo set covering every room plus the exterior. That combination puts a listing at the top of the A band. A+ needs all three components close to their maximum at the same time, which is why fewer than one published listing in a thousand holds it. The upside is that it holds: nothing about the passing of time pulls it back down.

Why did my grade drop?

Not from age, because age is not part of it. The grade moves only when the listing moves, so a drop means the content changed: photos removed or replaced by fewer, a description cut back, or fields emptied during an edit. On listings that come from an agency feed, a fresh import can also arrive thinner than the version it replaced. Open it in the seller dashboard, compare it with what was there before, and fill back in whatever went missing.

Does the grade affect my listing's visibility?

Mostly through the badge buyers see on each listing card. The default result order does not weight either signal. Buyers can sort by location score, which the sort menu calls "Best location score", and they can filter on a minimum listing grade or a minimum location score. So a strong grade helps once a buyer is comparing options or has raised their bar, rather than by burying weaker listings.

What is the difference between the listing grade and the location score?

The listing grade rates the advert: fields, description, photos. The seller controls all three. The location score rates the surroundings: transit, amenities, schools and parks, walkability, culture, air quality, noise, flood risk and the regional economy. It is computed from where the property is, against external data, and no edit to the listing will change it. Buyers see both on the listing page.

Can I see the breakdown of my own score?

Yes. The seller dashboard shows the badge next to each of your listings, and the listing wizard shows a live gauge that updates as you fill in the form, with a 0-100 number behind the letter. The hint underneath names the single change that would move it most, usually "add photos" or "expand your description" early on, then smaller tweaks once you are past B+. On the public listing page, the score panel opens into a full breakdown of both signals.

Do imported listings score the same way?

Yes. Listings arriving from an agency feed run through exactly the same scoring code as listings built in the wizard. They tend to start lower because feed data is structured but often thin on description and photos, and an agency that sends more fields and more images gets a better grade for it, on the same terms as everyone else.

Both signals are shown alongside every property on Seeki.eu. Sort by location score on any area page to find the best-connected neighbourhoods in a region, then read the strongest-graded listings inside them. For background on how the marketplace works, the natural-language search explainer walks through how Seeki.eu turns a sentence into a structured search across European markets.